Roots Analysis helped a catheter manufacturer optimize its distribution network. The engagement focused on improving market coverage, partner selection, and route-to-market effectiveness. The challenge The client needed to understand whether its distribution network could support growth, reach priority customers, and compete effectively across target markets. The approach Roots Analysis assessed distributor capabilities, geographic coverage, customer relationships, service quality, competitive alignments, and market access dynamics. The team identified gaps and opportunities across the network. The outcome The client gained a clearer view of distribution strengths, weaknesses, and priorities. The insights supported more effective partner selection and market coverage planning. Key takeaway Distribution network optimization can materially improve product availability, customer reach, and commercial execution. Explore the full catheter distribution optimization case study - https://rootsanalysis.com/case-studies/catheter-manufacturers-distribution-network-optimization